»Ljubezen skozi želodec« is the first Slovenian lifestyle cooking show hosted by spouses, publishers and foodies Valentina Smej Novak and Luka Novak. The aim of the article is to determine what gender, class and national representations are reproduced by the show. The analysis of four seasons of the cooking show demonstrates that, in regard to social class and gender, »Ljubezen skozi želodec« can be compared to similar shows abroad, such as those hosted by Jamie Oliver or Nigella. Masculinity and femininity are constructed through traditional roles where the ideology of family and care for the children is vital. All this corresponds to the Slovenian socio-cultural environment characterized by Catholicism. Class identities are the reflection of Bourdieu’s taste of luxury and a contemporary omnivorous taste of an environmentally conscious consumer. As for the national angle, the Central-European and partially also the French and Italian identity are stressed rather than the Slovenian one, which puts Slovenia on the socio-cultural map of the Central Europe and at the same time negates the culinary influence of the former Yugoslav republics.
