The main topic of the article is a circle shaped yellow sticker, that is a tag – the stylised signature of Ljubljana based multi-discipline artist Tilen Sepič. Minimalism, conceptual art and sticker culture are the fundamental concepts that are connected with author’s contribution to the field of street art. These concepts also represent the issues that were discussed in an interview with the author of this artwork. The interview is one of the main sources of information for the reflective analysis of this specific street art piece. The placement of minimalism in the sphere of street art raises and answers questions about subversive meanings and ideological connotations that stand behind the reduced aestheticism, manifested in mere images on the canvas – the canvas that is represented by the walls of the urban environment.