The article observes the public discourse of the opponents of same-sex marriage in Slovenia during a short time span connected to the public referendum in 2015. It seeks to find out the mechanisms of clericalisation of society, the takeover of the political sphere for extreme conservative political goals and how it manifests through mass media discourse and expands into wider social practice. The referendum campaign ‘Za otroke gre’ agitated its target public with hostile discourse towards sexual minorities, deception and creation of social paranoia, which lead to the abolition of already recognised rights of LGBT minorities.
