The text first examines the role and reach of social networks in generating a protest movement. The author analyzes the disadvantages and advantages of the so-called Facebook revolution through the case study of a Facebook group Franc Kangler should resign as mayor of Maribor/Franc Kangler naj odstopi kot župan Maribora. What follows is a critical analysis of the course of the wave of protests that recently took over Maribor and Slovenia. Here, the author points out the problem of over-personification of those held responsible for the political and development problems, and the fact that local intellectuals proved not being up to the challenges of the uprising. The latter is evident from the excessive “culturization” of the uprising, and the gap that soon divided the intellectuals from the protesting crowd. Furthermore, it is crucial to reflect upon the whole process, placing it into a context broader than that of the stories about the collapsed elites’ completion of transitional primary capital accumulation. It is necessary to examine it within the current dynamics and dialectics of the relationship between labor and capital. Therefore, the horizon of thought set out in the introduction lies within a minimal field of complexity, always in need of conterminous reflection, even when (seemingly) dealing with a certain local process, termed by the inhabitants of Maribor as kanglerism.