The text focuses on how women are addressed in mainstream Slovenian media (print, television, radio, web). The author describes how journalists covered Slovenia’s first woman prime minister, and highlights the specific ways in which women's surnames are used to enforce gender stereotypes. The author also analyzes the patronizing attitude of politicians in addressing a female TV show host with only her first name, attempting to reduce the professional distance and establish a more personal attitude. The text covers concrete examples from the Slovenian media landscape, as well as the responses and critiques from each scenario. The calls for changing the way women are addressed in media are largely ignored or considered unimportant. The author questions whether the reason for this lies in the generation that grew up in a predominantly patriarchal space which doesn’t problematize the aforementioned debate.
