The author critically analyses the contemporary debate about the law of the tendential fall in the rate of profit in which Marx summed up the central contradiction of the capitalist mode of production. The results of the analysis are then applied on the business strategies of the informational capitalism in the segment of end users of the informational and communicational technology. Unpaid labor of users for digital media platform owners as well as hardware and software purchase both resemble peculiar counteracting tendencies for the “law”. The analysis indicates that the immaterial labor and outsourcing of equipment may truly increase the profit rate in a way that was rather inconceivable in Marx's day, but this still does not undermine the “law’s” validity. Counteracting tendencies have their own limits and that is also why the capital does not allow them to reach their end and restore conditions for a “new” central contradiction conceptualized by Italian autonomists.
