The article presents the efforts to establish a new international (later: world) information and communication order. The flourishing of the political economy of communication in the seventies, when issues of global inequality of information and communication flows and their role in the strenghening of the global hegemony of American capitalism came to the foreground, has contributed significantly to the establishment of these demands. Under the influence of the non-aligned movement, demands for a more democratic information and communication order were an important topic of discussion in UNESCO in the latter half of the seventies. Yet the aggressive reaction of the USA and Great Britain, which withdrew from UNESCO as a sign of protest against its treatment of issues of information and communication, has thwarted these efforts.
